NBC NEWS - 2017 PRESIDENTIAL INAUGURATION PACKAGE
Concept Design, Art Direction, Storyboards, Segments and subsequent Presidential packages
For the 2017 Presidential Election NBC was looking for a different approach to the graphics package, one that would stand out from the other networks. I knew the easy solution would be a logo set in a predictable initial-capped, serif type treatment contrasted with a spencerian script. So I decided to try a letter spaced, san serif Brandon Grotesk instead against a deconstructed American flag . I treated the photography with a slightly mezzotinted black and white effect. The result was so well liked that the decision was made to utilize it cross- network, using for NBC, MSNBC, CNBC, Telemundo and all affiliate stations. Motion - Heemon Kwon.